About the Innovator’s Journey (InJ)

Established in beautiful Jacksonville (FL), The Innovator’s Journey (InJ) is a proven business method for advancing entrepreneurial ecosystems. It is a system of entrepreneurial due diligence checks throughout the innovator’s entrepreneurial journey. These checks create a form of service design that educates, cultivates, and validates entrepreneurial activity.

The InJ Business Method (patent-pending) is an an entrepreneurial process model focused on capturing, vetting, communicating & recording entrepreneurial intentions. The method, developed by Carlton L. Robinson, DBA, relies on entrepreneurial experience and resource provider experience. It has been validated with over 2,000 entrepreneurs in multiple communities (Florida and North Carolina).

The primary focus of the Innovator’s Journey method is to activate Smart Economies for entrepreneurial activity. Thereby, improving the experience of the innovator and of the resource provider as the innovator advances on their journey toward entrepreneurial success. The need for development in this area was established in a masters thesis at Penn State University: The Triple-Helix Network Approach in the state of Florida- an entrepreneurial ecosystem analysis.

“The foundation of this work includes a crazy vision I formed in 2006 that entrepreneurial support could have a better service design. I built a strong foundation of understanding the entrepreneurial journey from scholarly articles, four fieldbooks, a masters thesis, my own entrepreneurial success/failure, and over ten years of entrepreneurial support experience to form the Innovator’s Journey business method.” @DocCLR